like91 Privacy Policy

1. Introduction

like91 ("we", "us", "our") is committed to protecting and respecting the privacy of all individuals who access or use the like91 Platform at like91.net ("the Platform"). This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by like91.

This Policy applies to all users of the like91 Platform, including registered account holders and visitors who browse the Platform without registering. It covers data collected through the like91 website, mobile-optimised interface, and any associated communication channels including live chat, Messenger, Viber, and email.

Please read this Privacy Policy carefully. By accessing the Platform or registering a like91 account, you acknowledge that you have read and understood this Policy and agree to the processing of your personal data as described herein. If you do not agree, you should not use the like91 Platform.

2. Data Controller

like91 is the data controller in respect of personal data collected through the like91 Platform. As data controller, like91 determines the purposes for which and the means by which personal data is processed. like91 operates the Platform under international gaming licence oversight and adheres to applicable data protection standards relevant to its licensed jurisdiction.

All enquiries regarding the processing of personal data by like91 should be directed to our support team using the contact details set out in Section 14 of this Policy. like91 will respond to all data-related enquiries within 30 calendar days of receipt.

3. Personal Data We Collect

like91 collects the following categories of personal data from users of the Platform:

3.1 Identity and Contact Data

• Full legal name as it appears on government-issued identification.
• Date of birth (to verify the 21+ age requirement).
• Residential address, city (e.g., Karachi, Lahore, Islamabad, Faisalabad), and postcode.
• National Identity Card (CNIC) number or passport number for KYC purposes.
• Email address and mobile phone number.

3.2 Account Data

• like91 username and encrypted account password.
• Account registration date, login history, and session timestamps.
• Responsible gaming settings including deposit limits, cooling-off periods, and self-exclusion status.

3.3 Financial and Transaction Data

• Payment method details (e.g., JazzCash account reference, EasyPaisa wallet ID, HBL/UBL account holder name, Meezan Bank account reference, SadaPay identifier, USDT TRC20 wallet address).
• Deposit and withdrawal transaction records including amounts in PKR, timestamps, and processing status.
• Bonus credits, wagering activity, and balance history.

3.4 Gaming Activity Data

• Betting and gaming history including game type, stake amounts, odds, and settlement outcomes.
• Game session duration, frequency of play, and preferred game categories.
• Any self-exclusion or responsible gaming interventions triggered on your account.

3.5 Technical and Usage Data

• IP address and approximate geographic location derived therefrom.
• Device type, operating system, browser type, and version.
• Pages visited on the Platform, click paths, and time spent on individual pages.
• Referral source and marketing channel attribution where applicable.

3.6 Communications Data

• Records of live chat conversations, email correspondence, and support ticket history with like91's customer service team.
• Feedback and survey responses submitted voluntarily through the Platform.

4. How We Collect Your Data

like91 collects personal data through the following means:

• Direct interaction: Data you provide when registering your like91 account, completing KYC verification, making deposits or withdrawals, contacting customer support, or updating your account profile.
• Automated technologies: Technical and usage data collected automatically when you access the Platform, including through cookies, server logs, and similar tracking technologies (see Section 7).
• Third-party payment processors: Transaction confirmation data received from approved Pakistani payment channels including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and USDT TRC20 processing services.
• Identity verification providers: Data received from third-party KYC and fraud prevention service providers engaged to assist like91 in verifying the identity and eligibility of account holders.
• Game providers: Aggregated gaming session and outcome data shared with like91 by licensed third-party game suppliers whose products are available on the Platform.

5. Purposes & Legal Basis for Processing

like91 processes your personal data only where a valid legal basis exists. The table below summarises the primary purposes for which your data is used and the corresponding legal basis:

Where like91 relies on your consent as the legal basis for processing, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal. To withdraw consent for marketing communications, use the unsubscribe link in any like91 email or contact our support team directly.

6. Sharing Your Personal Data

like91 does not sell, rent, or trade your personal data to third parties for commercial purposes. We may share your personal data with the following categories of recipients, strictly for the purposes described in this Policy:

6.1 Service Providers and Data Processors

like91 engages trusted third-party service providers to assist in operating the Platform. These include payment processing partners (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and USDT TRC20 processors), KYC and identity verification providers, fraud detection services, cloud infrastructure and hosting providers, and customer support technology platforms. All such providers are bound by written data processing agreements requiring them to handle your data securely and only for specified purposes.

6.2 Game Suppliers

Third-party game providers whose products are available on the like91 Platform may receive limited session and transaction data necessary to deliver, settle, and audit game outcomes. These providers are required to maintain appropriate data security standards.

6.3 Regulatory and Law Enforcement Authorities

like91 may be required to disclose personal data to regulatory bodies, law enforcement agencies, or other competent authorities where required or permitted by applicable law. This includes disclosures related to anti-money laundering investigations, fraud enquiries, and gaming licence compliance audits. like91 will notify you of such disclosures where legally permitted to do so.

6.4 Business Transfers

In the event that like91 undergoes a merger, acquisition, restructuring, or sale of assets, personal data held by like91 may form part of the transferred assets. You will be notified of any such transfer and any change in the identity of the data controller that results from it.

7. Cookies & Tracking Technologies

The like91 Platform uses cookies and similar tracking technologies to enhance your experience, analyse Platform usage, and support security functions. A cookie is a small text file placed on your device by the Platform when you visit it.

7.1 Types of Cookies Used

• Strictly necessary cookies: Essential for the Platform to function, including maintaining your login session, remembering your responsible gaming settings, and enabling secure payment processes. These cannot be disabled.
• Analytics cookies: Used to collect anonymised data about how users interact with the Platform, including pages visited, session duration, and error reports. This data helps like91 improve the Platform experience for Pakistani players.
• Functional cookies: Remember your preferences such as language settings, preferred currency display (PKR), and notification preferences to personalise your experience.
• Marketing cookies: Used only where you have provided explicit consent, to deliver relevant promotional content and measure the effectiveness of like91 marketing campaigns.

7.2 Managing Cookies

You can control non-essential cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling certain cookies may affect the functionality of parts of the like91 Platform. For strictly necessary cookies, no opt-out is available as they are required for the Platform to operate securely.

8. Data Retention

like91 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, including satisfying any legal, regulatory, accounting, or reporting obligations. The following retention periods apply:

• Active account data: Retained for the duration of the account relationship and for a minimum of five (5) years following account closure, in accordance with anti-money laundering record-keeping requirements.
• KYC and identity documents: Retained for a minimum of five (5) years from the date of submission or account closure, whichever is later.
• Transaction records: Retained for a minimum of five (5) years from the date of the transaction for financial audit and AML compliance purposes.
• Customer support records: Retained for three (3) years from the date of the last interaction, unless a longer period is required for ongoing dispute resolution.
• Marketing consent records: Retained for the duration of the consent and for two (2) years following withdrawal, as evidence of the consent obtained.
• Technical and usage data: Retained in anonymised or aggregated form for up to two (2) years for Platform analytics purposes.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with like91's data disposal procedures.

9. Security Measures

like91 takes the security of your personal data seriously and has implemented appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction. These measures include:

• 256-bit SSL encryption for all data transmitted between your device and the like91 Platform.
• Encrypted storage of sensitive personal data including passwords (hashed and salted) and financial account references.
• Role-based access controls limiting internal access to personal data on a strict need-to-know basis.
• Regular security audits, vulnerability assessments, and penetration testing of the Platform infrastructure.
• Automated monitoring systems for detecting and responding to suspicious access patterns or potential data breaches.
• Staff training on data protection obligations and information security best practices.

Notwithstanding these measures, no data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. In the event of a data breach that is likely to result in a risk to your rights and freedoms, like91 will notify you and the relevant regulatory authority as required by applicable law without undue delay.

10. Your Rights Over Your Personal Data

Subject to applicable law and our legal retention obligations, you have the following rights in respect of your personal data held by like91:

• Right of access: You may request a copy of the personal data like91 holds about you, together with information about how it is being used.
• Right to rectification: You may request correction of any inaccurate or incomplete personal data held about you. For account details, many fields can be updated directly through your like91 account settings.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our overriding legal obligations to retain certain data for regulatory compliance.
• Right to restriction: You may request that like91 restrict the processing of your data in certain circumstances, such as while the accuracy of data is being contested.
• Right to data portability: Where processing is based on your consent or the performance of a contract, you may request that your data be provided to you in a structured, commonly used, and machine-readable format.
• Right to object: You may object to processing based on like91's legitimate interests, including profiling for marketing purposes. You may also opt out of direct marketing communications at any time.
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting prior processing.

To exercise any of these rights, please contact like91's support team via live chat or email. We will respond within 30 calendar days. We may need to verify your identity before processing your request. Requests are free of charge unless they are manifestly unfounded or excessive.

11. Minors and Age Verification

The like91 Platform is strictly for individuals aged 21 years and above. like91 does not knowingly collect or process personal data from individuals under 21 years of age. Our registration process includes age verification steps, and KYC procedures are designed to confirm that all account holders meet the minimum age requirement.

If like91 discovers or has reasonable grounds to believe that personal data has been collected from an individual under 21, the relevant account will be suspended immediately, any funds will be returned to the original payment source, and all personal data associated with the account will be deleted as swiftly as is practicable, subject to any mandatory regulatory retention requirements that may apply.

If you believe that like91 may hold personal data relating to an underage individual, please contact our support team immediately at support@like91.net so that the matter can be investigated and resolved without delay.

12. International Data Transfers

like91 operates under international gaming licence oversight and may engage service providers located outside of Pakistan to assist in delivering the Platform. Where personal data is transferred to a recipient in a country outside Pakistan, like91 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this Policy.

Safeguards used for international transfers may include contractual clauses with data processors imposing data protection obligations equivalent to those applicable in the relevant jurisdiction, or transfers to processors operating in jurisdictions recognised as providing an adequate level of data protection.

13. Changes to This Privacy Policy

like91 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or the services offered on the Platform. Material changes will be communicated to registered account holders via email notification or an in-account alert at least 7 days before the changes take effect, where reasonably practicable.

The current version of this Privacy Policy, together with its effective date, is always available at like91.net/privacy-policy. We encourage you to review this page periodically. Your continued use of the like91 Platform following notification of a material change constitutes your acceptance of the revised Policy.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way like91 handles your personal data, please contact our support team through any of the following channels:

• Live Chat: Available 24/7 directly through the like91 Platform — average response time 3–5 minutes. Support is available in both Urdu and English.
• Email: support@like91.net — plain text, not a clickable link. For data protection requests, please include "Privacy Request" in your subject line.
• Messenger & Viber: Available via the contact channels listed on the like91 Platform.

like91's support team handles all data protection queries in confidence. You will receive an acknowledgement within 2 business days and a full response within 30 calendar days of your request being received.